Case study · 11
Gizmo the Pocket Dog
A character-led brand with a story site, merch and a social funnel feeding it.
Gizmo the Pocket Dog had what most brands would kill for: an audience that genuinely loves the character and follows along for fun.
The challenge was turning that audience into buyers without breaking the tone that made them follow in the first place. Nothing kills a character brand faster than a hard sell.
Solution
We built a story site that gives Gizmo a home beyond the social feeds — a place with the same voice and warmth, where the character's world can stretch out.
The merch shop is attached to that same world, so buying something feels like joining in, not checking out.
A social funnel routes followers from the platforms to the store, giving all that playful traffic somewhere to go.
Results
The brand now has a playful, brand-first home where merch sells straight from the story.
Social traffic finally has a destination, and the audience's affection for the character converts into sales without a single jarring sales pitch.