Irie Tours Jamaica

Irie Tours Jamaica runs tours across the whole island, but they were competing for the same travellers as the big online travel agencies — platforms with enormous budgets and a commission on every seat.

Every booking that came through an OTA cost them a cut of the sale. They needed travellers to find them directly and book direct, with the same ease as the big platforms.

Solution

We built tour ecommerce with direct booking, so no commission is lost on any sale — the checkout is as smooth as anything the OTAs offer.

Local SEO was built page by page around destinations and tour types, so the site shows up when travellers search for the specific experiences Irie runs.

Trust signals and reviews sit close to every booking button, answering the hesitation first-time visitors feel about booking outside the big platforms.

Results

The operator now takes direct bookings with no OTA cut, backed by local search visibility that keeps the enquiries coming.

Travellers find the tour, trust the page, and book — all without a platform standing in the middle taking a share.