The Restroom Kit

The Restroom Kit had something genuinely new — a patented, pocket-sized hygiene kit for public restrooms — but no search demand to lean on. Nobody types this product into Google, because nobody knew it existed.

On top of that, it solves a problem people feel awkward talking about. The old presence leaned on product specs, which made an unfamiliar product even harder to understand, and every sale depended on retail shelf space that came with a middleman's cut.

The team wanted a direct-to-consumer home that explained the product in seconds, made people smile instead of squirm, and turned a single curious visitor into a confident buyer.

Solution

We started with positioning and copy built around one confident promise instead of a list of features. Every headline answers the question a first-time visitor is silently asking — what is this, and why do I need it — before they have to scroll.

The storefront was designed around a bundle builder, so a single purchase naturally becomes a multi-kit order for the car, the bag and the office. Product pages lead with real-life moments rather than technical detail, keeping the tone light and the path to checkout short.

We then ran paid social and search creative tested weekly against the product page, so the ads and the site improved together instead of in isolation.

Results

The Restroom Kit now sells direct around the clock, with no retailer cut on a single order. Bundles have lifted the average order value well beyond the price of one kit.

The collaboration stayed close throughout — quick feedback loops with the founders meant the copy, the offer and the creative were always moving in the same direction. The result is a store that explains a brand-new product category in seconds and sells it with confidence.