The Ad Rocket

Comparison

In-House vsAgency Marketing

Hiring in-house buys you focus. An agency buys you range and speed. Here's how the two actually compare on cost, coverage and risk — including when in-house is the better call.

01The short version

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  • 01

    Total cost: salaries, tools and training vs a monthly fee

  • 02

    Time to launch: months of hiring vs weeks

  • 03

    Skill coverage: one generalist vs a full channel team

  • 04

    Tooling: enterprise stacks included with an agency

  • 05

    Risk: churn and single-person dependency

  • 06

    The hybrid model most growing brands settle on

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