Comparison

SEO vsPPC

SEO compounds, PPC is instant. The right answer depends on your margins, your timeline and how competitive your keywords are. Here's the framework we use with clients.

01The short version

Everythingin scope

Scope is agreed in writing before kickoff, so you always know exactly what lands each month.

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01
Speed: PPC delivers traffic day one, SEO takes 3–6 months
02
Cost curve: PPC cost stays, SEO cost amortises
03
Intent coverage: paid owns the top, organic owns the research
04
Testing: use PPC keyword data to prioritise SEO
05
Budget split guidance by business stage
06
Why the strongest accounts run both together

02Keep exploring

In-House vs Agency MarketingThe honest cost, speed and skill comparison.

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